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Rod Lawton shared his impressions on Frio with readers of DigitalCameraWorld.com. After receiving the products for review, he readily identified their value in empowering photographers to put light exactly where they need to in order to create the shot they want. Here's more from Rod: "Frio’s new lighting mounts let you position external LED panels and flashguns exactly where you…

Photofocus shared the news of Frio's relaunch on it's website. The news outlet had this to say about the brand and line: "In addition, the Frio product line maintains a small footprint for lighting setups and offers efficiency when a photographer assistant is not available. Frio provides a simple, practical and secure solution to photographers and videographers who always want…

Read what DIY Photography things of the full line of Frio off-camera light mounting gear. Some excerpts: "As well as the newly named Frio Hold, the relaunch of the brand comes with the Frio Arch, Frio Stand, Frio Cling, Frio Grasp Mini, Frio Grasb Bigi and the Frio Reach kit, which Frio says provides “the ultimate in versatility and portability for hard-to-light spaces”." "The…

Ten years ago the former NicePhotoMag.com was kind enough to review the Frio cold shoe. We couldn't have asked for a more fun review for our always fun Frio brand! See the features the review found to be most useful for photographers. From the reviewers perspective, there was one area where the Frio falls short - Sasquatch attacks! Watch the…

Tether Tools’ parent company expands upon the “Best. Cold shoe. Ever.”  Phoenix, Arizona – Imaging Brands announced it has relaunched the previously acquired FRIO brand, which now features a variety of off-camera lighting solutions for photographers who need professional lighting setups in dynamic shoot environments like weddings, events, real estate interiors, tight locations, and more.    With an initial focus on mounting gear for speedlight or other…